Every Look From Diesel Fall/Winter 2023

Sexy clothes, sexy people, and a sexy time were the themes of Diesel’s show in Milan as models walked down the runway next to a pile of 200,000 Durex condoms and moaning on the soundtrack. Representing freedom, choice, and pleasure, Diesel exemplifies that sex is a human right –and one that’s meant to revel in. “Sex positivity is something amazing,” said Creative Director Glenn Martens in the show’s notes. “We like to play at Diesel, and we are serious about it.”

In a collection based on individual freedom and experimental nature, of course, condoms provide a central theme. The installation served as a sneak peek into their forthcoming capsule collection with Durex, which is the first time Durex has collaborated with a fashion brand. Dropping in April, the collection will include jersey T-shirts that blend Diesel and Durex’s logos as well as 300,000 free condoms available in Diesel stores around the world following the release.